|8:00 Coffee & Networking|
Keynote DataSight - &KOO
Steve Hillen & Koen Van Impe
Creating a Culture of Innovation - 10X thinking
Generali Employee Benefits - How GEB evolved into a Data Driven company with Google
|Coffee break - Meet Google, Datasight, &KOO and Fivetran|
Innovate with a multicloud Data Platform
Use Google Cloud to create your own CDP
Making the Shift from the Art of Marketing, to the Science of Marketing
Tom De Baere
Global drivers reshaping the future
Telling the Notary story with data
How to benefit from digital traces
customers give us and boost your MKT ROI
|Coffee break - Meet Google, Datasight, &KOO and Fivetran|
Breaking silos with Fivetran and Looker
Sarah Hashish & Jordy Vercammen
Steve Hillen & Koen van Impe
|Reception - Meet Google, Datasigh, &KOO and Fivetran|
Both the CMO and CIO have the same challenge. Effective data driven decision making. During this keynote Koen Van Impe (President Belgian Association of Marketing and founder &KOO) and Steve Hillen (founder DataSight) will talk about their mutual mission to remove the siloed approach and install a data driven culture that solves the data battle between the CIO and CMO.
The notion of “10x thinking” is at the heart of how we innovate at Google. To put the idea simply: true innovation happens when you try to improve something by 10 times rather than by 10%.
This is the guiding inspiration for engineers at Google[x]—the division of Google that focuses on producing major technological advances, from glucose-monitoring contact lenses, balloons that deliver Internet access to remote areas of the world, to self-driving cars.
As an example, ever since we started the self-driving car project, we’ve been working toward the goal of vehicles that can shoulder the entire burden of driving. It was inspiring to start with a blank sheet of paper and ask: What if it could be easier and safer for everyone to get around? To start, we’re building a prototype vehicle that’s designed to take you where you want to go at the push of a button—no driving required. We’ve now self-driven over 1 million miles and are currently out on the streets of Mountain View, California.
A 10x goal forces you to rethink an idea entirely. It pushes you beyond existing models and forces you to totally reimagine how to approach it.
An integrated network and global platform that protects and enhances the wellbeing of employees worldwide.
We are the business line of Generali Group leader in global employee benefits solutions and insurance services for multinational companies.
In this keynote Andrea will talk about architecture and migration.
Many companies need to modernize to stay ahead of competition. Data resides on multiple locations with all of their own characteristics. Google cloud offers the possibility to build and modernize existing data platforms to a future proof and consistent multicloud data platform. During this session Bart will speak about the journey towards highly scalable, cost-effective and secure data warehouse solutions across clouds
Digital technology and the internet has become a transformational element in society.
The effect on the business is substantial. More and more of decision making is influenced and happening online, and classic and digital advertising tactics are under pressure. Content is growing exponentially, making it harder to reach customers. And social media is influencing buyer behavior, putting extra filters between you and your customer.
We are in the midst of a fundamental shift in how people and companies make buying decisions. C-level and marketers today have greater awareness that customer data, and new marketing technology can help them cope with this shift.
With all these changes happening faster and faster, what trends should marketers and entire organizations follow to benefit from the opportunities these changes are bringing? And how do you make the shift from the art of marketing to the science of marketing?
In this animated and dynamic session, Tom De Baere takes you at breakneck speed through today’s tsunami of change, and takes a clear look at tomorrow’s recipe for success.
We’ll provide a delicious lunch to process all the insights you’ve gathered.
We explore the 6 key global drivers represent the cultural, social, economic, political, technological and environmental changes reshaping the world we live in. You will learn how the acceleration of these drivers will affect the role, purpose, and direction of your brands and businesses as we move towards 2030.
As the Federation of Notaries we want to facilitate the Notary Studies with performant services and innovative products.
FedNot uses an AI and data-driven approach to deliver high quality data output to analyze and promote the role of the Notary in society.
The setup of a data hub, to have data streaming real-time towards a reporting platform and other data consumption cases, is crucial to deliver business insights.
Let’s tell this journey with data.
Each year customers increase their time online and use more digital channels thus leaving more footprints. In return for this data, they expect companies to create added value for them. Likewise, MKT departments having access to all this data are under pressure to prove the ROI of MKT.
In this seminar we will show how companies can use data to create a win-win : a better customer experience for your customers and an increase of the MKT ROI. A segmentation based on the behavior of your prospects on your website is just one of the examples we will show.
To make sure the company reaches its goals and objectives in this fast-changing world, a new and improved way of working between the CIO and the CMO is required. Especially now that the digital explosion has forced them to work more closely together. The increasing demand for speed and agility are causing frictions. Where the marketers need fast-adapting technologies, for IT this might mean a massive change in their current technology landscape. During our sessions we will share with you our experiences and lessons learned on how to make sure that business outcomes and IT expectations are well aligned.
Upcoming 3 quarters of an hour will reveal a challenging project from a major player in heathcare.
Customer Data is handled with extreme care within this sector, and for this it is obviously of great importance to set up a reliable CDP. Curious how?
Discuss the different topics presented during the day and other related topics to your field of interest with our Data & Marketing experts.
Don’t miss this exclusive event with many great speakers and tons of valuable insights. Be one of the first to reserve your spot. Only 100 places available for this event and upon approval.