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Google focused event hosted by DataSight and &KOOBreak the silos between the CIO and the CMO.

Discover how to implement a real Single Version Of The Truth thanks to a seamless collaboration between the business and IT
– October 5th in Bluepoint, Antwerp
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Do you want to unlock the potential of your data?
Register now and find out.

The digital explosion has forced CIO and CMO to work more closely together. A new and improved way of collaborating is required and the increasing demand for speed and agility are causing frictions. Where the marketers need fast-adapting technologies, for IT this might mean a massive change in their current technology landscape.

During our sessions we will share our experiences, pitfalls and insights on how to make sure that business outcomes and IT expectations are well aligned in order to make sure the company reaches its goals and objectives in this fast changing world.

Real client use cases
Plenty of networking possibilities
Free coffee and lunch to keep you focused
Discuss your challenges with our data experts
Fun activity to keep you relaxed

Your conference schedule

8:00 Coffee & Networking
09:00-09:30
Keynote DataSight - &KOO
Steve Hillen & Koen Van Impe
09:30-10:00
Creating a Culture of Innovation - 10X thinking
Edward Boute
10:00-10:45
Generali Employee Benefits - How GEB evolved into a Data Driven company with Google
Andrea Pontoni
Coffee break - Meet Google, Datasight, &KOO and Fivetran
11:00-11:45
Innovate with a multicloud Data Platform
Bart Claesen
11:00-11:45
Use Google Cloud to create your own CDP
Fouad Kichauat
11:45-12:30
Making the Shift from the Art of Marketing, to the Science of Marketing
Tom De Baere
Lunch
13:30-14:15
Global drivers reshaping the future
Kristel Vanderlinden
14:15-15:00
Telling the Notary story with data
Nick Wuyts
14:15-15:00
How to benefit from digital traces
customers give us and boost your MKT ROI
Jan Heyens
Coffee break - Meet Google, Datasight, &KOO and Fivetran
15:15-15:45
Breaking silos with Fivetran and Looker
Sarah Hashish & Jordy Vercammen
15:45-16:00
Closing Keynote
Steve Hillen & Koen van Impe
Reception - Meet Google, Datasigh, &KOO and Fivetran
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Where do we meet?
Filip Williotstraat 9, 2600 Antwerpen
When do we meet?
Tuesday, October 5th, 2021 from 9 am to 5 pm
Thirsty or hungry for more? We’ll provide you network drinks and snacks to wrap up this day
E-MAIL
info@datasight.tech

Detailed program

  • 9:00
  • 9:30
  • 10:00
  • 11:00
  • 11:45
  • 12:30
  • 13:30
  • 14:15
  • 15:15
  • 15:45
  • 16:00

Keynote DataSight – &KOO

Both the CMO and CIO have the same challenge. Effective data driven decision making. During this keynote Koen Van Impe (President Belgian Association of Marketing and founder &KOO) and Steve Hillen (founder DataSight) will talk about their mutual mission to remove the siloed approach and install a data driven culture that solves the data battle between the CIO and CMO.

Speaker: Steve Hillen

– Managing Partner DataSight

Speaker: Koen Van Impe

– Managing Partner &KOO

Google Future Vision

The notion of “10x thinking” is at the heart of how we innovate at Google. To put the idea simply: true innovation happens when you try to improve something by 10 times rather than by 10%.

This is the guiding inspiration for engineers at Google[x]—the division of Google that focuses on producing major technological advances, from glucose-monitoring contact lenses, balloons that deliver Internet access to remote areas of the world, to self-driving cars.

As an example, ever since we started the self-driving car project, we’ve been working toward the goal of vehicles that can shoulder the entire burden of driving. It was inspiring to start with a blank sheet of paper and ask: What if it could be easier and safer for everyone to get around? To start, we’re building a prototype vehicle that’s designed to take you where you want to go at the push of a button—no driving required. We’ve now self-driven over 1 million miles and are currently out on the streets of Mountain View, California.

A 10x goal forces you to rethink an idea entirely. It pushes you beyond existing models and forces you to totally reimagine how to approach it.

Speaker: Edward Boute

– Head of Google CLOUD BELUX

Keynote Generali Employee Benefits

An integrated network and global platform that protects and enhances the wellbeing of employees worldwide.
We are the business line of Generali Group leader in global employee benefits solutions and insurance services for multinational companies.

In this keynote Andrea will talk about architecture and migration.

Speaker: Andrea Pontoni

– COO and ExCom Member Generali Employee Benefits

Innovate with a multicloud Data Platform

Many companies need to modernize to stay ahead of competition. Data resides on multiple locations with all of their own characteristics. Google cloud offers the possibility to build and modernize existing data platforms to a future proof and consistent multicloud data platform. During this session Bart will speak about the journey towards highly scalable, cost-effective and secure data warehouse solutions across clouds

Speaker: Bart Claesen

– Data Architect Google cloud at DataSight

Use Google Cloud to create your own CDP

  • While each year our customers & prospects leave more and more digital fingerprints, most of our MKT efforts are still a one-size-fits-all approach.”
  • “We hired a marketing research company to create personas but we don’t see how can actually translate this into our day to day MKT as we don’t know who we are talking to.”
  • “Our dealers complain that the so called “A leads” we send them are not at all the best leads. How can we really recognize a valuable lead?”
  • “I have heard of the RF model, but we don’t know how to put in practice.”
  • “Our MKT dashboards give a look at the past but if I ask my MKT to predict the needed capacity in our factory in 4 months, they can’t. “

    Do you recognize the above pain points ? Then join this session

Speaker: Fouad Kichauat

– Solution Architect Google cloud at DataSight

Making the Shift from the Art of Marketing, to the Science of Marketing

Digital technology and the internet has become a transformational element in society.

The effect on the business is substantial. More and more of decision making is influenced and happening online, and classic and digital advertising tactics are under pressure. Content is growing exponentially, making it harder to reach customers. And social media is influencing buyer behavior, putting extra filters between you and your customer.

We are in the midst of a fundamental shift in how people and companies make buying decisions. C-level and marketers today have greater awareness that customer data, and new marketing technology can help them cope with this shift.

With all these changes happening faster and faster, what trends should marketers and entire organizations follow to benefit from the opportunities these changes are bringing? And how do you make the shift from the art of marketing to the science of marketing?

In this animated and dynamic session, Tom De Baere takes you at breakneck speed through today’s tsunami of change, and takes a clear look at tomorrow’s recipe for success.

Speaker: Tom De Baere

– Managing Partner Invisible Puppy

Lunch

We’ll provide a delicious lunch to process all the insights you’ve gathered.

Global drivers reshaping the future

We explore the 6 key global drivers represent the cultural, social, economic, political, technological and environmental changes reshaping the world we live in. You will learn how the acceleration of these drivers will affect the role, purpose, and direction of your brands and businesses as we move towards 2030.

Speaker: Kristel Vanderlinden

– Head of Innovation & Intelligence

Telling the Notary story with data

As the Federation of Notaries we want to facilitate the Notary Studies with performant services and innovative products.

FedNot uses an AI and data-driven approach to deliver high quality data output to analyze and promote the role of the Notary in society.

The setup of a data hub, to have data streaming real-time towards a reporting platform and other data consumption cases, is crucial to deliver business insights.

Let’s tell this journey with data.

Speaker: Nick Wuyts

– Partner De Cronos Group

How to benefit from digital traces customers give us and boost your MKT ROI

Each year customers increase their time online and use more digital channels thus leaving more footprints. In return for this data, they expect companies to create added value for them. Likewise, MKT departments having access to all this data are under pressure to prove the ROI of MKT.

 

In this seminar we will show how companies can use data to create a win-win : a better customer experience for your customers and an increase of the MKT ROI. A segmentation based on the behavior of your prospects on your website is just one of the examples we will show. 

Speaker: Jan Heyens

– Digital Strategist &KOO

Breaking silos with Fivetran and Looker

To make sure the company reaches its goals and objectives in this fast-changing world, a new and improved way of working between the CIO and the CMO is required. Especially now that the digital explosion has forced them to work more closely together. The increasing demand for speed and agility are causing frictions. Where the marketers need fast-adapting technologies, for IT this might mean a massive change in their current technology landscape. During our sessions we will share with you our experiences and lessons learned on how to make sure that business outcomes and IT expectations are well aligned.

Speaker: Jordy Vercammen

– Product Manager Looker at DataSight

Speaker: Sarah Hashish

– Territory Manager – BeNeLux, South Europe & MENA at Fivetran

Closing Keynote

Upcoming 3 quarters of an hour will reveal a challenging project from a major player in heathcare.
Customer Data is handled with extreme care within this sector, and for this it is obviously of great importance to set up a reliable CDP. Curious how?

Speaker: Steve Hillen

– Managing Partner DataSight

Speaker: Koen Van Impe

– Managing Partner &KOO

Reception and Networking

Discuss the different topics presented during the day and other related topics to your field of interest with our Data & Marketing experts.

Interested?

You still got time. Subscribe today!

Don’t miss this exclusive event with many great speakers and tons of valuable insights. Be one of the first to reserve your spot. Only 100 places available for this event and upon approval.

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